corey rudl internet marketing course pdf

Taking a ToneĪttitude is often ignored as more search marketers chase the most recent algorithm changes in Google. For some sites, just following the SEO 101 rules about using keywords in content and getting your tags and titles in order dilutes the single exclusive thing that makes a site unique – its tone of voice. He calls this the “invisible longtail” where there is always a set of new keywords publishers have to optimize for. So, the big question becomes, does doing good SEO cancel out the ability to have compelling content?īatista points out that about 20 percent of queries people type every day are new keywords. There’s just no way around that, but it also means that some site owners will sacrifice the uniqueness of their content to get the rankings. That means publishers have to keep toying with their optimization. His mantra seems to echo throughout the Internet recently, especially as Google and other search engines keep refining how they rank your site. “If they don’t like it, they are going to leave.”

“You have to write the content for the user,” he says. He wants to respect your content – the carefully crafted articles, summaries and reviews you painstakingly labor over. And like any SEO outfit, he claims he can get your site optimized and ranking rapidly. He wants to change it so much that he can’t wait to get his search team cracking on it. Hamlet Batista, president and CEO of NEMedia, wants to change your content.

Corey rudl internet marketing course pdf